When you are trying to sell your home, it can often be easy to feel like the perfect buyer just isn’t out there. Buyers typically enter their home search with a specific checklist of criteria in mind that they are looking for in a home —and many times, these are simply not negotiable to them.
Instead of seeing this as a negative, turn it around and think of this fact in a positive light —in other words, remind yourself that there is a buyer out there who is currently looking for a dream home that is just like yours. But remember, that perfect buyer can’t make an offer on the dream home if he or she can’t find it.
So, as a seller, what are you to do? Well, take heart —the news is good. There are plenty of creative marketing tactics that you can use to market your home when you are feeling like you’re stuck in a rut. Read on for some of our favorite ideas.
This one may seem like a no brainer, but many potential home buyers report all open houses they attend to be just the same. Rather than cookie cutter, strive for an open house that really stands out to your potential buyers. In order to do this, you’re going to need to think outside the box a bit, and do more than tidy up and set out some fresh flowers and a plate of cookies.
One simple way to set your home apart is to make a conscious effort to appeal to all of the tactile senses of your buyers in your open house. Instead of just looking appealing, try aiming for your home to look, smell, feel, and even sound inviting and appealing.
Rather than penning a quick description of your favorite parts of your home and snapping a handful of photos using the camera on your smartphone, consider hiring professionals to help you stage, photograph, and list your home. Even if you are listing your home as FSBO, or For Sale By Owner, you can still enlist the help of seasoned industry professionals for these crucial aspects of marketing your home. Think about all of those real estate related posts or photographs you’ve seen that have gone viral -- most of them had a professional hand in getting them there.
This one seems like a no brainer, but one of the most important things that you can do when marketing your home is to utilize the major social media platforms to help your listing reach a wider audience. Combining your professionally written and photographed listing with the power of social media and the reach of its audience can make a huge difference in how long your home sits on the market -- and ultimately, how much money you make from the sale.
Hands down, the most important part of marketing your home listing is to make sure your listing is seen in the most important place -- that is, wherever the active, engaged, and qualified potential buyers are. This is where OpenHouseDay.com comes in. OpenHouseDay is the perfect place where buyers and sellers connect. Searching through the available open houses to find a listing that matches buyers’ specific criteria and wants has often been compared to searching for a needle in a haystack —in fact, it can be one of the most frustrating parts of buying a home. So why not market your listing on a site that caters to buyers and what they are looking for?
OpenHouseDay helps home buyers and sellers connect, allowing you, as a seller, to get the most of your home listing, staging, and marketing efforts by ensuring that motivated home buyers discover your listing and attend your open house. Plus, our site allows your to stage and plan for your open house more efficiently, because you will know in advance who is planning to attend your open house.
OpenHouseDay is the best place to find or list an open house in the Southern California area. Our platform has been carefully designed to help make finding or listing an open house in California fast and efficient for home buyers, sellers, and real estate professionals. If you are considering selling your home yourself, you are in luck —OpenHouseDay is perfect for homeowners who want to list and sell their home theirselves. Here, you can list your property, schedule out your open houses, and even help keep your marketing and advertising costs down through our home seller membership program.
The best part? Registering on the site is quick and easy, too. For more information selling your home with OpenHouseDay.com, including information on our membership program, check out our sellers portal, full of information that you are sure to find helpful. If you have any questions, feel free to contact us. We would love to hear from you.