Blog / 4 Tools Every Realtor Needs to Make Open Houses Easier
Jun-27-16

Blog

4 Tools Every Realtor Needs to Make Open Houses Easier

With the vast wealth of knowledge that is available to potential home buyers on the Internet, we have found that the question is often asked whether or not it is even advantageous to sellers and Realtors to host open houses anymore. And the answer is simple: of course it is.

Open houses are still one of the best tools in a Realtor’s arsenal for getting a home sold in the quickest and most efficient way possible. Don’t believe us? Here are two of the biggest benefits to hosting an open house as a real estate professional:

  1. The more visitors who come through a house, the faster it will sell.
    This is just a simple fact of mathematics, or a numbers game. The more people who come through the front door of your listing, or the more visits the house gets, the faster your listing is likely to sell. As any real estate professional can tell you, a key component of quickly selling a home is casting a wide net to expose your listing to the largest audience possible.
  2. Simply put, potential home buyers love open houses.
    One of the activities that potential home buyers report doing the most often is searching for open houses, whether it is through an online search or driving through some of their favorite neighborhoods on the weekends. Nearly half of all home buyers list open houses as a source of valuable information in their home search -- a huge segment of the population that you can’t afford to ignore.

So, as a real estate professional, it is no mystery that you should implement an open house into the marketing plan for your listings. But how should you get started? Here, we’ll dive into the 4 tools every Realtor needs to make open houses easier.

#1: A Digital System to Backup your Files and Data

If you have ever had the unfortunate experience of having your computer crashing, resulting in the loss of all of your important files and data, you know firsthand just how devastating this can be to your business. If you have yet to experience such a loss, count your blessings. And, either way, it is time to backup your files and data -- immediately. This is where a backup program, such as Carbonite, comes in.

Once you have the program installed on your computer, Carbonite works to automatically update and backup all of your files, pictures, and music library anytime you are connected to the Internet. Some of the biggest perks of this program is that it works completely on its own, and you can also access any of your files and info from any computer or device, simply by logging in to your Carbonite.com account. For a small flat fee each year, Carbonite can give you complete peace of mind that all of your files have been backup, in case of a computer crash, loss, or theft.

#2: Business cards

This one seems like a no brainer, but quality business cards are beyond important to have at an open house. Make sure that your cards have a recent headshot, and that all of your contact information is up to date.

#3: A Quality Camera

You’ve heard the expression, “A picture is worth a thousand words.” Well, in no other industry is this more true than real estate. The pictures that potential home buyers see of your listings can truly make or break a sale. For this reason, you should consider investing in a good camera with a wide angle lens, and capability to shoot video.

#4. Open House Digital Technology

Think about it: it doesn’t matter how much you do to prepare for your open house -- if you don’t do a good job marketing your open house, you simply won’t get the foot traffic that you need in order to make your open house a success. Marketing your open house to potential home buyers can be one of the most challenging aspects for Realtors, but technology is evolving to change this. There are new platforms, such as OpenHouseDay.com, that have revolutionized marketing open houses, providing a great new space to market to potential home buyers.

About OpenHouseDay

Buyers report that searching for open houses can be one of the most frustrating parts of the home buying process. And agents report that marketing their open houses to potential buyers can be one of the most challenging aspects of the process, as well. This is where we come in. OpenHouseDay.com is a revolutionary platform that connects buyers and sellers, providing a unique space to market and find open houses in the Southern California region.

Learn more about us, or register to get started today.