It’s no secret that your open house strategy can truly make or break your home sale. Open houses should welcome prospective home buyers, and helping them envision their families living in your home will make the purchase decision much easier. And one of the best things you can do to help your prospective buyers imagine their life in your home is to stage your home properly.
Are you familiar with home staging? Home staging is a process of preparing your property for sale in the real estate market. The ultimate goal of staging your home is to me it more appealing to the largest number of potential home buyers, thereby selling your property more quickly and at a higher asking price.
But how do you stage your home properly? Don’t worry -- we have listed the steps for a great home staging strategy to sell your home below:
Your open house is definitely one place where you don’t want to fly by the seat of your pants, so to speak. Before you get started, it is important to prioritize exactly which home improvements will help you sell your home, and then develop a budget and a realistic plan to get there within your time frame.
It helps to begin thinking of your house as a product, rather than “home” from the moment you put your house up for sale. In fact, it can help many home buyers emotionally to begin referring to it as your “property,” rather than your “home.”
You will want to appeal to the widest number of potential buyers in your target audience; but first, you must determine exactly who that audience is. Think about the type of neighborhood you live in. Is it a young and hip community full of young professionals and first time home buyers? Or is it an older, more established neighborhood with mostly families? These questions can give you a great starting point for planning your renovation and staging strategy.
For instance, if your neighborhood consists of mostly first time home buyers and your house hasn’t been renovated in a couple of decades, you will want to start with the items and rooms that are most dating your home. Strip and remove any dated wallpaper, and take down any draperies or window treatments to help appeal to these younger home buyers.
Many real estate experts would agree that, when it comes down to it, potential buyers are looking for three things: an emotional connection with a home, a good value for the money they spend, and a move in ready property. It is important to keep these factors in mind when you are preparing your home for sale, since you have a great deal of control over all three. For example, potential home buyers will have a hard time connecting with your property emotionally if your own family photos are still displayed everywhere. Remember, let it go.
Here is where it is important to not get buried in the details; rather, focus on the big picture, and projects and renovations that will help your property sell. These are the things that your potential buyers will notice in your open house. Here are a few ideas to consider:
This one may seem like a no brainer, but it still needs to be said. If potential buyers walk into a messy or cluttered home, they will immediately begin to shut down. In fact, it’s pretty safe to say that you could almost kiss any potential sales that day goodbye. The good news? Cleaning is a relatively easy and inexpensive way to immediately make your home more appealing to potential buyers.
Remember that “let it go” philosophy? Well, it applies here too. Get rid of any clutter that may be taking up valuable space in your home. Depersonalize your home by removing your family photos and any personal items on display. Of course, this doesn’t mean that you have to get rid of these items entirely. Simply pack them up or put them into storage to take to your new home.
Think of all of those home improvement projects you have been putting off over the years. Fix any broken fixtures in your home for an immediate improvement in home value.
This is where you have a chance to control the first impression that potential home buyers get from your home. Take an objective look at the curb appeal of your home. Focus on the entryway and front yard. Even those this isn’t technically a room, it is important because it is the first part of your home that buyers will see and notice. Prepare them accordingly, and you will be on your way to a great open house.
Believe it or not, it can be the small details that make all the different to potential home buyers. Set out a vase of fresh cut flowers, adjust the lighting throughout your rooms, and have food and drinks ready to serve to your visitors. And don’t forget the most important detail of all… leave!
And it’s that simple: 10 steps to a home staging strategy to sell your home. Of course, planning a home staging strategy is just the first step to a successful open house. You will also want to let as many potential buyers as possible know about your open house, and help them find you. This is where we come in.
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